Customer journey strategy
Map lifecycle moments, define journey requirements and translate campaign ideas into executable cross-channel programs.
Digital marketing · Martech · Analytics
Alan Pleat turns digital complexity into clear action.
A digital marketing consultant and MBA with 7+ years of experience connecting customer journeys, data, technology and execution for enterprise teams.
Strategy that ships. From the roadmap to the dashboard.
7+ years of professional experienceAcross consulting, agency and in-house teams
Adobe certifiedanalytics, customer journeys, testing and media
MBAMarketing, University of San Diego
Google certifiedAds Search & Display, Advanced Analytics and DV360
How I help
Build the system behind better marketing.
I work between strategy, technology and execution—helping teams move from fragmented ideas and tools to measurable customer experiences.
Marketing technology
Assess and connect the stack—from Adobe Experience Cloud and Marketo to analytics, consent, tagging and activation platforms.
Measurement & insight
Design dashboards, KPI frameworks and testing plans that reveal what customers do and what the business should do next.
Digital experience
Improve funnels and web experiences with accessibility, experimentation, personalization and evidence-led recommendations.
Operational readiness
Create durable processes, requirements and training that help teams adopt new platforms—not just install them.
Selected work
Engagements grounded in outcomes.
Representative projects are summarized by industry to respect client confidentiality.
E-commerce & retail · Adobe Experience Cloud
Turning fragmented data into a working journey program
Led foundational customer analytics and journey design work to prepare an enterprise team for Adobe Journey Optimizer adoption.
- Built Digital Marketing, User Experience and Site Merchandising & Search CJA dashboards
- Reorganized email communications into practical journey and campaign categories
- Created operating documentation and enabled the client team on new processes
56+journey and campaign requirement documents
Web analytics technology · Integrated marketing
Scaling an integrated acquisition program
Managed strategy, activation, measurement and optimization across publishers, platforms, podcasts and programmatic media.
- Introduced 10+ new media channels
- Built executive-ready Looker Studio reporting
- Used testing and audience strategy to improve performance
~10%growth in verified sign-up conversions
Pharmaceutical · Martech audit
Finding the gaps across a complex marketing stack
Audited how web properties connected to analytics, consent, tag management and advertising platforms.
- Mapped integrations and data flows
- Prioritized risk and optimization opportunities
- Turned findings into a practical implementation roadmap
Digital accessibility · Enterprise web
Making digital experiences work for more people
Partnered with design and engineering teams to identify and remediate accessibility barriers across client web properties.
- Audited experiences against WCAG standards
- Translated findings for technical and business stakeholders
- Connected accessibility improvements to reach and compliance priorities
Experience
Consulting perspective, hands-on depth.
A career spanning enterprise consulting, agency planning, consumer retail and early-stage community technology.
2023 — Present
Senior Consultant
ProtivitiDigital engagement, operations and automation; Adobe implementations, journey strategy, analytics, accessibility and client advisory.
2021 — 2023
Media Planner
R2integratedIntegrated digital planning, activation, optimization and executive reporting across B2B and consumer clients.
2021
Marketing Media Specialist
PetcoProduct feeds, remarketing and creative implementation across e-commerce, retail, video and connected TV.
2020 — 2021
Digital Marketing Coordinator
CobuEmail performance, community marketing, site redesign and Mixpanel dashboards for resident engagement and retention.
2019
Digital Marketing Database MBA Intern
ResMedMarketing database quality and operational improvement using Marketo and Excel analysis.
Certifications & skills
A multidisciplinary toolkit spanning customer journeys, analytics, content, paid media, delivery and digital experience.
Certifications
- Adobe Customer Journey Analytics Developer Expert
- Adobe Customer Journey Analytics Business Practitioner
- Adobe Analytics Certified Expert
- Adobe Target Business Practitioner
- Adobe Advertising DSP Business Practitioner
- Google Ads Display & Search
- Google Advanced Analytics
- Google Display & Video 360 (DV360)
- ObservePoint Foundations & Analytics Validation
- Reddit Ads Fundamentals
- LinkedIn Marketing Fundamentals
- LinkedIn Marketing Strategy
- 6sense Digital Advertiser
- HubSpot Content Marketing
- HubSpot Inbound Marketing
- Certified ScrumMaster (Scrum Alliance)
- Beta Gamma Sigma International Business Honor Society member
Skills
- Siteimprove Analytics
- Website Accessibility Testing
- Generative AI
- Azure DevOps Services
- Visio
- Adobe Experience Platform (AEP)
- Adobe Experience Cloud
- Content Strategy
- Web Content Writing
- Content Development
- Content Management
- Content Marketing
- Adobe Journey Optimizer
- ObservePoint
- Google Tag Manager
- Adobe Target
- 6sense
- Adobe Customer Journey Analytics
- DV360
- SQL
- Microsoft Power BI
- LinkedIn Ads
- Meta Ads
- Adobe Analytics
- Client Services
- OOH Advertising
- Hootsuite
- Reddit Ad Manager
- Social Media Marketing
- Demand-Side Platform Marketing
- Digital Marketing
- Digital Media
- Media Planning
- Global Brand Development
- Adobe Ad Cloud
- Digital Copywriting
- Leadership
- Marketing Strategy
- KPI Development
Beyond the brief
Curious by nature. Competitive by training.
I grew up in Roslyn, New York, and learned early that sustained progress comes from preparation, honest feedback and the willingness to adjust.
I began playing competitive USTA junior tennis at age 10, training every day after school throughout middle school and high school and competing in USTA regional or national tennis tournaments most weekends. It was there that I learned to work hard and developed the competitive edge I still bring to every challenge.
That mindset was sharpened during four years as a Division 1 athlete on the Colgate Men's tennis team, including serving as captain of the team my senior year. It still shapes how I lead projects: set a clear direction, stay adaptable and make the people around me better.
Outside work, I’m usually playing tennis or basketball, surfing, reading, writing, discovering music or planning the next trip.
MBA, MarketingUniversity of San Diego, Knauss School of Business · 2020 · Beta Gamma Sigma
BA, Political Science & EconomicsColgate University · 2015 · Cum Laude · Captain, Colgate Men's Tennis
Off the clock
Family time, team sports, exercise, learning about AI, new perspectives.
Let’s connect
Have a project or idea worth discussing?
I’m open to conversations about digital marketing, marketing technology, analytics, customer journeys and upcoming projects.
Let’s Connect!
Fill out the form below to connect on these topics and more:
- Digital marketing strategy & execution
- Generative Engine Optimization
- Marketing technology & analytics
- Agentic Commerce & Execution